Episode 11

How to write testimonials that demonstrate thought leadership - and get great results (S1, bonus episode)

There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too … 

In this episode of the Courageous CEO podcast, you’ll discover: 

  • The link between thought leadership and testimonials 
  • Why getting great testimonials starts way before you onboard a new client 
  • The essential ingredients of effective testimonials

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

Janet Murray’s website

Janet Murray on LinkedIn

Janet Murray on Facebook

Janet Murray on Instagram

Janet Murray on Twitter

About the Podcast

Show artwork for The Courageous CEO
The Courageous CEO
Business strategy to generate predictable revenue and scale your business. Hosted by Janet Murray. For coaches, consultant, freelancers, contractors and/or business owners (of any age or stage) who want to build a sustainable business.

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.