Episode 11

How to write testimonials that demonstrate thought leadership - and get great results (S1, bonus episode)

There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too … 

In this episode of the Courageous CEO podcast, you’ll discover: 

  • The link between thought leadership and testimonials 
  • Why getting great testimonials starts way before you onboard a new client 
  • The essential ingredients of effective testimonials

Key Links

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About the Podcast

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The Courageous CEO
Business strategy to generate predictable revenue and scale your business. Hosted by Janet Murray. For coaches, consultant, freelancers, contractors and/or business owners (of any age or stage) who want to build a sustainable business.

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About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.