Episode 7

How to create thought leadership content - and why you need to (S1, Ep 7)

If sales are inconsistent in your business, it may be because you’re not creating enough thought leadership content

And without the authority and credibility you can gain from thought leadership content, prospective clients may not trust you enough to invest in your services. 

In this episode of the Courageous CEO podcast you’ll discover: 

  • What thought leadership content is (and what it isn’t)
  • 8 types of thought leadership content you can create for your business 
  • The difference between ‘educational’ and thought leadership content

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

Janet Murray’s website

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Janet Murray on Twitter

About the Podcast

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The Courageous CEO
Business strategy to generate predictable revenue and scale your business. Hosted by Janet Murray. For coaches, consultant, freelancers, contractors and/or business owners (of any age or stage) who want to build a sustainable business.

About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.